Emirates Airlines sponsored the ATP World Tour Race to London. We transformed the way Emirates used the ATP’s content to engage the audiences and promote the brand.
We created ad campaigns based on the latest news topics, driving traffic from both general news, and tennis-specific sports sites to the branded content. The strategy was to identify opportunities to promote the brand on high traffic sites, generating millions of impressions in just a day or two for a very low CPM.
The strategy was to identify opportunities to promote the Emirates and ATP brands on very high traffic sites, generating millions of impressions in just a day or two for a very low CPM. Google's programmatic display network was selected as the platform since it offered the greatest reach and flexibility.
Not only was the content picked up organically by a number of media outlets but it also got a massive boost in visibility through an intelligently targeted rapid-scale campaign deployed immediately after the official year-end ranking announcement.
Improved targeting and superior ad quality drives more clicks, which platforms reward with lower costs per click.
Exclusive footage combined with smarter targeting delivers more interesting sports content to fans at scale.
We eliminate low performers, refine targeting, and reduce CPCs to save you money, while increasing viewership and sales.
Testing and refining ad copy, landing pages, and conversion paths to eliminate barriers, grows sales per user.
Mining data allows us to identify new avenues to acquire fans or increase ticket and merchandise sales, while minimising risks.
Devise smarter marketing strategies that your fans value without seeming intrusive or irritating.
