We help Chase Belgrave, a financial advisory firm based in Switzerland, attract new business online through our digital marketing services.

Growing Beyond Search

Google search and display campaigns that we created and have managed for the past few years already deliver a steady flow of leads. In order to grow the brand's reach and attract qualified leads from a whole new audience, we also started advertising on social media a couple of years ago, with a focus on one major network.

Facebook Advertising

Demographic and interest-based audience targeting are great tools available on Facebook to allow advertisers to reach a wide audience. However, Chase Belgrave's target audience is a lot more specific and needed to be precisely targeted. We devised a social media marketing strategy to drive even more leads and revenue for Chase Belgrave's expat financial planning services.

Facebook Marketing Strategy

Features of the strategy included:

  • Behavioural targeting combined with interests and demographics to precisely identify expats in each country
  • Frequent ad creative updates to keep up engagement and avoid audience saturation
  • Lead generation on-platform and on-site with follow-up mechanisms
  • Testing landing pages (version A and version B) and calls to action to drive highest conversion rate of users to leads.

The results seen from Facebook marketing prove that social media can be used just as effectively as search to drive revenues online from a wider, often new audience:

  • 94.7% increase in leads delivered per quarter, additional to the volumes from Google
  • Cost per lead is 11.8% lower than that on Google

In other words, we have almost doubled the volume of qualified leads, while reducing the average cost per lead

Intelligent, Data-driven Solutions for Financial Services

Reduce costs per click

Improved targeting and superior ad quality drives more clicks, which platforms reward with lower costs per click.

Engage more prospects

Personalised messaging combined with smarter targeting delivers more interesting content to prospects at scale.

Stop wasting money

We eliminate low performers, refine audience targeting, and reduce cost per click to save you money.

Improve conversion rates

Testing and refining ad copy, landing pages, and conversion paths to eliminate barriers, grows sales per user.

Reach more clients

Mining external data allows us to identify new avenues to grow your business, while minimising risks.

Earn customer loyalty

Devise smarter marketing strategies that your clients value rather without seeming intrusive or irritating.

Let's Talk About Your Strategy

Find out how our international digital marketing services could drive more traffic to your website, reduce costs, and grow sales.