Google search and display campaigns that we created and have managed for the past few years already deliver a steady flow of leads. In order to grow the brand's reach and attract qualified leads from a whole new audience, we also started advertising on social media a couple of years ago, with a focus on one major network.
Demographic and interest-based audience targeting are great tools available on Facebook to allow advertisers to reach a wide audience. However, Chase Belgrave's target audience is a lot more specific and needed to be precisely targeted. We devised a social media marketing strategy to drive even more leads and revenue for Chase Belgrave's expat financial planning services.
Features of the strategy included:
The results seen from Facebook marketing prove that social media can be used just as effectively as search to drive revenues online from a wider, often new audience:
In other words, we have almost doubled the volume of qualified leads, while reducing the average cost per lead
Improved targeting and superior ad quality drives more clicks, which platforms reward with lower costs per click.
Personalised messaging combined with smarter targeting delivers more interesting content to prospects at scale.
We eliminate low performers, refine audience targeting, and reduce cost per click to save you money.
Testing and refining ad copy, landing pages, and conversion paths to eliminate barriers, grows sales per user.
Mining external data allows us to identify new avenues to grow your business, while minimising risks.
Devise smarter marketing strategies that your clients value rather without seeming intrusive or irritating.
