We helped Cheeky Wipes expand their customer base, increase sales on their website, and reduce the cost per sale.

Cheeky Wipes logo Baby

Cheeky Plans

Cheeky Wipes is a British brand selling eco-friendly, reusable baby wipes for sensitive skin. wanted help boosting sales and driving more qualified traffic to their website. We used a multi-channel approach to engage different audiences on different platforms, via the promotion of their monthly special offer.

Google Campaign Optimisation

Two campaigns needed optimising on Google AdWords: Shopping, to increase conversions, and Search, to drive more potential customers to the website. Improving the shopping feed ensured wider coverage and higher click-through rates. Targeting the right keywords and bids minimised budget wastage and boosted sales.

Shopping ads Wipes

Facebook Marketing

On Facebook, we provided insights and recommendations to make the page look more appealing, and then set up their advertising campaign. We promoted their monthly offer to very specific, and relevant audiences, with different ad messaging for repeat versus new customers.

Video marketing

We also consulted Cheeky Wipes on scripting and designing a whiteboard animated video - their best performing ad creative so far.

  • Sales jumped by more than 115% in the first month on the Shopping campaign
  • CPA dropped by 40% on the Shopping campaigns
  • Average CPC reduced by 24% on the Search campaign in its first month
  • Search conversions shot up by 660% in the first two months
  • Facebook conversions went up by 486% in just two months
  • Cost per conversion decreased by 74% on Facebook.

Intelligent, Data-driven Solutions for Small Business

Reduce costs per click

Improved targeting and superior ad quality drives more clicks, which platforms reward with lower costs per click.

Engage more prospects

Personalised messaging combined with smarter targeting delivers more interesting content to prospects at scale.

Stop wasting money

We eliminate low performers, refine audience targeting, and reduce cost per click to save you money.

Improve conversion rates

Testing and refining ad copy, landing pages, and conversion paths to eliminate barriers, grows sales per user.

Reach more clients

Mining external data allows us to identify new avenues to grow your business, while minimising risks.

Earn customer loyalty

Devise smarter marketing strategies that your clients value rather without seeming intrusive or irritating.

Let's Talk About Your Strategy

Find out how our international digital marketing services could drive more traffic to your website, reduce costs, and grow sales.