In addition to Jamie's usual followers, the new book appealed to young professionals, and people in busy households. The campaigns needed to especially engage younger male audiences, even those who don't show a direct interest in recipes and cooking.
Targeting the right people with the right message was key to the success of this campaign. We identified appropriate YouTube channels, display placements, and Facebook user segments by researching the interests and browsing habits of our target audience.
On Facebook, the concept of the book lent itself perfectly to the Carousel ad format. Users could quickly see the end result and the five simple ingredients used to prepare the dish. They could then click through to buy the book directly from Amazon.
Snappy video ads and animated GIFs on YouTube and Google's Display Network showcased some of the most popular recipes. A call-to-action overlay on YouTube attracted user attention to drive purchases.
Improved targeting and superior ad quality drives more clicks, which platforms reward with lower costs per click.
Personalised messaging combined with smarter targeting delivers more interesting content to prospects at scale.
We eliminate low performers, refine audience targeting, and reduce cost per click to save you money.
Testing and refining ad copy, landing pages, and conversion paths to eliminate barriers, grows sales per user.
Mining external data allows us to identify new avenues to grow your business, while minimising risks.
Devise smarter marketing strategies that your clients value rather without seeming intrusive or irritating.
